Expanding social imprints: Public relations role in driving social and environmental change
Well-nurtured relationships are at the foundation of all things successful, and this is true both personally and professionally.
From tweets to tangible change: Social media's potential in achieving global social justice
Social media time and time again has proven to be a space that empowers and inspires.
Mastering the PESO Model: How to balance media using this strategic framework
Over the years, the field of communications and the industries that fall under its vast umbrella have become more and more complex.
Beyond engagement: Building a brighter future utilizing social media stickiness
When thinking about measuring success via social media, a few metrics come to mind. We of course have the infamous original three: likes, comments, and shares, also known as engagement metrics, yet they do not stop there.
AI’s impact on the field of public relations: What you need to know for modern success
We have frequently heard the phrase, “Robots are going to take over the world,” and to a degree, this has become true.
Unpacking the impact: The Kony 2012 campaign and the dynamics of social media activism
I recently watched the Kony 2012 campaign for the first time, and right from the start, I could tell it was going to leave me pondering, itching to make an impact.
Curating eye-catching headlines: How to stand out in a crowded online landscape
Public relations, like many communications industries, is a field that is saturated in text. Between press releases, media pitches, fact sheets, blogs, brochures, extensive crisis communications plans, and more, writing quickly becomes second nature.
Strengthening remote teams: Top strategies for elevating productivity and morale
In late 2019, workplace norms faced an unexpected shift, leaving lasting ripples that continue to redefine today’s professional landscape.
The influence of social media activism in forging a global digital community beyond borders
In a world increasingly connected by technology, social media has emerged as a new tool for facilitating change by revolutionizing the way individuals can engage with activism and causes they are passionate about.
Mastering proactive public relations: Essential preparations before crisis communications
More and more, as PR professionals, we’re seeing news stories blow up over company controversies that could’ve been nipped in the bud.
Igniting change through human connection: Unveiling the brighter side of social media
Social media has been a controversial yet expanding realm across generations, especially during recent years with new platforms continuously created.
Social media: The essential marketing channel for online businesses
This week, I dove headfirst into the dynamic world of online marketing, focusing on crafting compelling email campaigns and designing innovative social media strategies.
Unlocking business insights: Analyzing social media hyperlink analytics
This week I shifted gears to look into social media hyperlink analytics, also known as extracting, analyzing, and interpreting hyperlinks to reveal Internet traffic patterns and sources of incoming and outgoing traffic to and from a given website.