JB Sports
Madison’s first role post-graduation was as an Event Marketing Coordinator at JB Sports Event Management, where she organized and marketed Connecticut’s largest charity health runs and walks to the public and sponsors. She managed logistics, coordinated with sponsors and volunteers, and ensured each event successfully engaged the community and raised funds, sparking her passion for impactful, community-driven events.
Timeline
08/26/24 – Present
Madison’s first event with JB Sports was the Faxon Law New Haven Road Race, where she played a role in bringing together over 5,000 participants from more than 48 states, including elite athletes with Olympic experience. Leading up to the event, she created engaging email newsletters for promotion, collaborated closely with sponsors, coordinated with vendors, wrote timey press releases, and executed a strategic social media marketing strategy.
On race day, Madison took charge of training volunteers, overseeing registration, and ensuring the event ran smoothly while providing real-time social media updates. After the race, she and her team at JB Sports expressed appreciation to sponsors through thank-you packages including all the media attention the race received, managed invoice payments, and ensured that all elite athletes and top finishers received their checks and awards.
This year was particularly special for Madison, as she had the opportunity to witness a meaningful partnership between Downtown Evening Soup Kitchen (DESK) in New Haven, CT, and Stop & Shop, facilitating a big check presentation for Stop & Shop’s generous donation through their sponsorship of the New Haven Road Race.
